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The Microsoft way : the real story of how the company outsmarts its competition

Autor: Randall E Stross
Editorial: Reading, Mass. : Addison-Wesley Pub. Co., 1996.
Edición/Formato:   Libro impreso : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Randall E. Stross was the first business historian Microsoft let into its archives, enjoying unrestricted access to its Redmond campus for three years. The Microsoft Way thus provides the most incisive analysis of Microsoft and its place in American industry. Stross finds microsoft's success not in predatory marketing but in its eagerness for intelligent employees, bright ideas, and market feedback. Those strengths
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Detalles

Género/Forma: History
Formato físico adicional: Online version:
Stross, Randall E.
Microsoft way.
Reading, Mass. : Addison-Wesley Pub. Co., 1996
(OCoLC)605646361
Online version:
Stross, Randall E.
Microsoft way.
Reading, Mass. : Addison-Wesley Pub. Co., 1996
(OCoLC)607873655
Persona designada: Bill Gates; Bill Gates; Bill Gates; Bill Gates
Tipo de documento Libro
Todos autores / colaboradores: Randall E Stross
ISBN: 0201409496 9780201409499
Número OCLC: 34788952
Descripción: 318 pages ; 24 cm
Responsabilidad: Randall E. Stross.

Resumen:

ftware firms, the most far-reaching business success story since Henry Ford. Stross finds Microsoft's success not in predatory marketing but in staying eager for ideas and responsive to markets,  Leer más

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