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The Microsoft way : the real story of how the company outsmarts its competition

Autore: Randall E Stross
Editore: Reading, Mass. : Addison-Wesley Pub. Co., 1996.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Randall E. Stross was the first business historian Microsoft let into its archives, enjoying unrestricted access to its Redmond campus for three years. The Microsoft Way thus provides the most incisive analysis of Microsoft and its place in American industry. Stross finds microsoft's success not in predatory marketing but in its eagerness for intelligent employees, bright ideas, and market feedback. Those strengths
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Dettagli

Genere/forma: History
Informazioni aggiuntive sul formato: Online version:
Stross, Randall E.
Microsoft way.
Reading, Mass. : Addison-Wesley Pub. Co., 1996
(OCoLC)605646361
Online version:
Stross, Randall E.
Microsoft way.
Reading, Mass. : Addison-Wesley Pub. Co., 1996
(OCoLC)607873655
Persona incaricata: Bill Gates; Bill Gates; Bill Gates; Bill Gates
Tipo documento: Book
Tutti gli autori / Collaboratori: Randall E Stross
ISBN: 0201409496 9780201409499
Numero OCLC: 34788952
Descrizione: 318 pages ; 24 cm
Responsabilità: Randall E. Stross.

Abstract:

The business success story of Microsoft taken from company archives and interviews with its leaders. This book sees the company's success not in predatory marketing but in staying eager for ideas and  Per saperne di più…

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