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The middle class in emerging societies : consumers, lifestyles and markets

Author: Leslie L Marsh; Hongmei Li
Publisher: London ; New York : Routledge, 2016.
Series: Routledge research in cultural and media studies, 78.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Leslie L Marsh; Hongmei Li
ISBN: 9781138858824 113885882X
OCLC Number: 912378801
Description: viii, 232 pages : illustrations ; 23 cm.
Contents: Introduction: the global middle classes: toward the study of emergent citizenship / Leslie L. Marsh and Hongmei Li --
Section I. Media and Society. Culturedness, responsibility and self-help: middle-class contexts in post-socialist Russia / Jennifer Patico --
The rise of reading campaigns in post-NAFTA Mexico / Emily Hind --
Conflicted images: producing and consuming images of the middle class in China's media / Xin Wang --
Section II. Economics and consumers. Meaning attached to cruises by emerging customers: a study using participant observation / Ana Raquel Coelho Rocha and Angela da Rocha --
Conjectures on global virtual economies: discretionary consumption, online gaming and the rise of the global middle class / Manuel (MJR) Montoya --
An investigation of Chinese middle class attitudes toward sustainability / Yushan Zhao and Erin Cavusgil --
Understanding the characteristics and entrepreneurial activities of middle-class consumers in emerging markets: the case of India / Rajshekhar (Raj) G. Javalgi and David A. Grossman --
Section III. Politics and ideology. Meanings of money among middle-class Hindu families in India / Altaf Merchant, Gregory M. Rose and Mohit Gour --
Middle class and higher education in the MENA region / Mourad Dakhli and Ihsen Ketata --
Not in my backyard: middle class protests in contemporary China / Andrew Wedeman.
Series Title: Routledge research in cultural and media studies, 78.
Responsibility: edited by Leslie L. Marsh and Hongmei Li.

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