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The Middle East unveiled : a cultural and practical guide for all western business professionals

Author: Donna Marsh
Publisher: Oxford : How To Books, 2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and  Read more...
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Document Type: Book
All Authors / Contributors: Donna Marsh
ISBN: 9781845284169 184528416X
OCLC Number: 619195665
Description: xii, 356 pages : illustrations, map ; 24 cm
Contents: Culture, stereotypes and generalisations --
Defining the Middle East --
Introduction to Islam --
Islam and business --
Other religions and business --
Safety and security --
Business travel to and within the Middle East --
Clothing and dress codes --
Ready for business --
Meeting and greeting --
Taboos --
Attitudes to Westerners --
Communicating in the Middle East --
Getting down to business --
Business and socialising --
Getting results --
Free time --
Is working in the Middle East for me? --
Finally.
Responsibility: Donna Marsh.

Abstract:

"Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in the Middle East without causing offence is crucial. This book provides cultural and practical business intelligence for all Western business people working throughout the Middle East. It also focuses on issues specifically important to Western businesswomen, as well as for men who might be working with Arab and Muslim women. It can make the difference between success and failure for the reader and his or her organisation."--Publisher description.

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'Donna has sucessfully managed to encapsulate her knowledge and experiences in this great little publication. It is current, comprehensive and most importantly useful. A 'must-have'for anyone Read more...

 
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