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Millennial makeover : MySpace, YouTube, and the future of American politics

Author: Morley Winograd; Michael D Hais
Publisher: New Brunswick, N.J. : Rutgers University Press, ©2008.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Change in the 2008 election will cause another of our country's periodic political makeovers resulting from the coming of age of the Millennial Generation and the full emergence of the Internet-based communications technology that this generation uses so well.
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Genre/Form: Blogs
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Morley Winograd; Michael D Hais
ISBN: 9780813543017 0813543010
OCLC Number: 156994481
Description: xviii, 309 pages ; 24 cm
Contents: The rise and fall of political parties in America --
Idealist and civic eras in American history --
Politicians love to talk --
Meet the millennials --
Millennials will spearhead the coming political realignment --
The realignment begins --
Winning without the mother's milk of politics --
The technology tsunami --
Social networks will change America's political map --
Winning the technology arms race --
Triggering a new America --
Who will party with whom? --
Who will lead the realignment? --
Rebuilding America's civic infrastructure --
Public policy in a millennial era.
Responsibility: Morley Winograd, Michael D. Hais.
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Abstract:

Demonstrates and describes the two types of realignments - "idealist" and "civic" - that have alternated with one another throughout the nation's history. This book examines the impact of the  Read more...

Notes:

by stamref (WorldCat user on 2008-04-21)

It is impossible to understand the race for the presidency and the phenomenal rise of Barack Obama without understanding the new generation of voters which has been drawn to him in numbers and in ways scarcely anyone had anticipated, and some, especially those in the Clinton campaign, still can not believe. In their remarkable new book, Millenial Makeover, Winograd and Hais tell us more about what this new generation thinks and what it expects than anyone has done before or is likely to do again. Conservative or liberal, Democrat or Republican, if you have an interest in politics or public affairs this is a book you cannot afford not to read. I am giving it five stars, but only because I cannot give it six.

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"We found similar generational patterns to Winograd and Hais in our recent paper entitled 'The Millennial Pendulum.' Our paper added one small methodological refinement--we tracked political opinions Read more...

 
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