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Mind wars : the battle for your brain
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Mind wars : the battle for your brain

Author: Ian McFadyen
Publisher: St Leonards, N.S.W., Australia : Allen & Unwin, ©2000.
Edition/Format:   Book   Archival Material : EnglishView all editions and formats
Summary:

Explores the notion that ideas are not simply phenomena which occur in the human brain, but are self-replicating programmes that spread from individual to individual. Known as the "meme theory", the  Read more...

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Details

Document Type: Book, Archival Material
All Authors / Contributors: Ian McFadyen
ISBN: 186508316X 9781865083162
OCLC Number: 47127122
Description: vi, 226 p. ; 22 cm.
Contents: Multiplication is the name of the game --
Programming your human being --
Living by the code --
What's my motivation? --
The power to compete --
The noble art --
Spreading the word --
The evolution of ideas --
The proof zone --
Testing, testing --
Doctrines and intellectuals --
How do we know what is true?.
Responsibility: Ian McFadyen.

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