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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Scott Spangler; Jeffrey T Kreulen |
| ISBN: | 9780132339537 0132339536 |
| OCLC Number: | 128236671 |
| Description: | xix, 217 p. : ill., map ; 24 cm. |
| Contents: | Preface xv Acknowledgements xx Chapter 1: Introduction 1 Chapter 2: Mining Customer Interactions 21 Chapter 3: Mining the Voice of the Customer 71 Chapter 4: Mining the Voice of the Employee 93 Chapter 5: Mining to Improve Innovation 111 Chapter 6: Mining to See the Future 133 Chapter 7: Future Applications 163 Appendix: The IBM Unstructured Information Modeler Users Manual 171 |
| Responsibility: | Scott Spangler, Jeffrey Kreulen. |
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