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The mirror makers : a history of American advertising and its creators

Author: Stephen R Fox
Publisher: New York : Morrow, 1984.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"The book traces the evolution of advertising through print, radio, and television, and in the process discusses the image of advertising itself as seen in novels and films. It also investigates the role of women and minorities in advertising, explaining the rise of Jews, the coming of age of Italians, and why blacks have yet to gain a real foothold"--Cover.
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Genre/Form: History
Additional Physical Format: Online version:
Fox, Stephen R.
Mirror makers.
New York : Morrow, 1984
(OCoLC)647437202
Document Type: Book
All Authors / Contributors: Stephen R Fox
ISBN: 0688022561 9780688022563 0394732464 9780394732466 0434147273 9780434147274
OCLC Number: 9919753
Description: 383 pages, [2] pages of plates : illustrations ; 25 cm
Contents: Advertising prehistory : the nineteenth century --
The Age of Lasker --
High tide and green grass : the twenties --
Depression and reform --
The Second boom --
The Creative revolution --
Real reform : new images in the mirror --
The 1970s : the cycle never stops.
Responsibility: Stephen Fox.

Abstract:

Goodwin presents psychologists with an innovative new book that offers a set of important readings along with a running annotation that addresses the meaning of the reading s content. This includes a  Read more...

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