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The mirror makers : a history of American advertising and its creators

Author: Stephen R Fox
Publisher: New York : Morrow, 1984.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"The book traces the evolution of advertising through print, radio, and television, and in the process discusses the image of advertising itself as seen in novels and films. It also investigates the role of women and minorities in advertising, explaining the rise of Jews, the coming of age of Italians, and why blacks have yet to gain a real foothold"--Cover.
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Genre/Form: History
Additional Physical Format: Online version:
Fox, Stephen R.
Mirror makers.
New York : Morrow, 1984
(OCoLC)647437202
Document Type: Book
All Authors / Contributors: Stephen R Fox
ISBN: 0688022561 9780688022563 0394732464 9780394732466 0434147273 9780434147274
OCLC Number: 9919753
Description: 383 pages, [2] pages of plates : illustrations ; 25 cm
Contents: Rationalist and Empiricist Epistemologies Chapter 1. Rene Descartes (1596-1650): Mind-Body Interactionism Chapter 2. John Stuart Mill (1806-1873): British Empiricism Firsthand Nineteenth Century Studies of the Brain Chapter 3. Francois Magendie (1783-1855): The Bell-Magendie Principle Chapter 4. Paul Broca (1824-1880): The Case of "Tan" The "New Psychology" Emerges Chapter 5. Wilhelm Wundt (1832-1920): A New Scientific Psychology Chapter 6. Hermann Ebbinghaus (1850-1909): On Memory Comparative Psychology Chapter 7. Willard S. Small (1870-1943): Inventing Maze Learning Chapter 8. Edward L. Thorndike (1874-1949): Cats in Puzzle Boxes American Pioneers Chapter 9. William James (1842-1910): On Consciousness and Emotion Chapter 10. Mary Whiton Calkins (1863-1930): Experiments on Association Structuralism and Functionalism Chapter 11. E. B. Titchener (1867-1927): A Structural Psychology Chapter 12. James Rowland Angell (1869-1949): A Functional Psychology Gestalt Psychology Chapter 13. Kurt Koffka (1886-1941): Gestalt Psychology and Perception Chapter 14. Wolfgang Koehler (1887-1967): Problem Solving in Apes Nature/Nurture Chapter 15. Francis Galton (1822-1911): The Inheritance of Mental Ability Chapter 16. Henry H. Goddard (1866-1957): The Kallikak Study Origins of Behaviorism Chapter 17. Ivan Pavlov (1849-1936): Conditioned Reflexes Chapter 18. John Broadus Watson (1878-1958): A Behaviorist Manifesto Evolution of Behaviorism Chapter 19. Edward C. Tolman (1886-1959): Cognitive Maps Chapter 20. B. F. Skinner (1904-1990): An Experimental Analysis of Behavior Psychoanalysis Chapter 21. Sigmund Freud (1887-1967): The Clark Lectures on Psychoanalysis Chapter 22. Karen Horney (1885-1952): Conflict, Anxiety, and Neurosis Clinical Psychology Chapter 23. Lightner Witmer (1867-1956): The Psychological Clinic Chapter 24. Mary Cover Jones (1896-1987): Behavior Therapy Sex and Race Chapter 25. Leta Stetter Hollingworth (1886-1939): Sex Differences in Aptitude Chapter 26. Kenneth B. Clark (1914-2005) and Mamie P. Clark (1917-1983): The Doll Studies Industrial Psychology Chapter 27. Walter Dill Scott (1869-1955): Psychology and Advertising Chapter 28. Hugo Munsterberg (1863-1916): Applying Psychology to Business Mental Testing Chapter 29. James McKeen Cattell (1860-1944): Mental Tests Chapter 30. Alfred Binet (1857-1911): The Binet-Simon Tests of Intelligence Personality & Social Psychology Chapter 31. Gordon Allport (1897-1967): The Uniqueness of Personality Chapter 32. Kurt Lewin (1890-1947): The Leadership Studies Cognitive Psychology Chapter 33. Frederick C. Bartlett (1886-1969): Constructive Memory Chapter 34. John Jenkins (1901-1948) and Karl Dallenbach (1887-1971): Interference and Memory Humanistic Psychology Chapter 35. Abraham Maslow (1908-1970): A Hierarchy of Needs Chapter 36. Carl Rogers (1902-1987): The Therapeutic Environment
Responsibility: Stephen Fox.

Abstract:

Goodwin presents psychologists with an innovative new book that offers a set of important readings along with a running annotation that addresses the meaning of the reading?s content. This includes a  Read more...

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