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Mise en page : the theory and practice of lay-out

Author: Alfred Tolmer
Publisher: London : The Studio, Ltd, [1931] ©1931
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The definitive treatise on graphic design, which continues to be consulted today, if only for the inspirational layout alone. The volume deals with photography, typography, and illustration, using unusual techniques of collage, pochoir, and coated papers. He published a French language edition himself and an English language edition with The Studio magazine, which was printed in London and includes the French text  Read more...
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Details

Document Type: Book
All Authors / Contributors: Alfred Tolmer
OCLC Number: 1950556
Language Note: Text is in English and French.
Notes: Some illustrations comprised of mixed materials on various papers.
"Printed in France."
Printer statement from colophon.
Description: 73 unnumbered leaves : illustrations (some color), plates ; 28 cm
Contents: Art and the page --
Writing and designing --
Freedom in monumental and typographical writing --
Geometry --
Calligraphy and typography --
The lay-out of the book --
The advent of publicity --
How to use the art of the past --
Processes of printing --
The influence of modern life on the lay-out of today --
The function of advertising lay-out
Other Titles: Theory and practice of lay-out
Responsibility: A. Tolmer.

Abstract:

The definitive treatise on graphic design, which continues to be consulted today, if only for the inspirational layout alone. The volume deals with photography, typography, and illustration, using unusual techniques of collage, pochoir, and coated papers. He published a French language edition himself and an English language edition with The Studio magazine, which was printed in London and includes the French text at the back.

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Primary Entity

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Related Entities

<http://id.worldcat.org/fast/797870> # Advertising layout and typography
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