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Mission-based marketing : how your not-for-profit can succeed in a more competitive world

Author: Peter C Brinckerhoff
Publisher: New York : John Wiley, [1998?]
Series: Nonprofit law, finance, and management series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. The book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does more mission better, and successfully competes for funding, clients, referral sources, staff, and board members."--Jacket.
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Document Type: Book
All Authors / Contributors: Peter C Brinckerhoff
ISBN: 0471296937 9780471296935
OCLC Number: 39210180
Notes: Originally published: Dillon, Colo. : Alpine Guild, ©1997.
Includes index.
Description: 214 pages ; 24 cm.
Contents: 1. Introduction --
2. Marketing: The Competitive Edge --
3. Moving from a Monopoly to a Market-Driven Organization --
4. Being Mission-Based and Market-Driven --
5. Being Flexible: Changing with the Market --
6. The Marketing Cycle for a Not-For-Profit --
7. Who Are Your Markets? --
8. Who Are Your Competitors? --
9. Asking Your Markets What They Want --
10. Better Marketing Materials --
11. Incredible Customer Service --
12. The Marketing Planning Process.
Series Title: Nonprofit law, finance, and management series.
Responsibility: Peter C. Brinckerhoff.

Abstract:

This text outlines how non profit organizations can use marketing to distinguish themselves with funders, those they serve and the public. Describing concepts such as why marketing is crucial, what a  Read more...

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