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Mixed media : moral distinctions in advertising, public relations, and journalism

Author: Thomas H Bivins
Publisher: New York : Routledge, 2009.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Thomas H Bivins
ISBN: 9780805863215 0805863214 0203874889 9780203874882
OCLC Number: 213446365
Description: xv, 312 pages ; 23 cm
Contents: What is media ethics? --
Moral claimants, obligation, and social responsibility --
The media and professionalism --
Theoretical approaches to ethics --
A checklist for ethical decision making --
Meta-issues across the media --
Meta-issues in public relations and advertising --
Ethics and public relations --
Ethics and advertising --
Ethics in news journalism.
Responsibility: Thomas Bivins.

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