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MKTG9

Author: Charles W Lamb; Joseph F Hair; Carl McDaniel, Jr.
Publisher: Boston, MA : Cengage Learning, [2016]
Edition/Format:   Print book : English : Student editionView all editions and formats
Summary:

Intends to maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. This title offers full coverage of a course concepts  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Charles W Lamb; Joseph F Hair; Carl McDaniel, Jr.
ISBN: 9781285860169 1285860160
OCLC Number: 919960141
Notes: Caption title.
Description: viii, 423, [48] pages : color illustrations ; 27 cm
Contents: pt. 1. The world of marketing. An overview of marketing ; Strategic planning for competitive advantage ; Ethics and social responsibility ; The marketing environment ; Developing a global vision --
pt. 2. Analyzing marketing opportunities. Consumer decision making ; Business marketing ; Segmenting and targeting markets ; Marketing research --
pt. 3. Product decisions. Product concepts ; Developing and managing products ; Services and nonprofit organization marketing --
pt. 4. Distribution decisions. Supply chain management ; Marketing channels ; Retailing --
pt. 5. Promotion and communication strategies. Marketing communications ; Advertising, public relations, and sales promotion ; Personal selling and sales management ; Social media and marketing --
pt. 6. Pricing decisions ; Pricing concepts ; Setting the right price.
Other Titles: MKTG 9
MKTG nine
Marketing 9
MKTG :
Responsibility: [Charles W. Lamb, Joseph F. Hair, Carl McDaniel].
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"I used all aspects of the 4LTR Press solutions. I found them very helpful study tools." "The online help was great. The games made it so it wasn't boring and I retained more of the information." "I Read more...

 
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