RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 759222667 LA English T1 Mobile first A1 Wroblewski, Luke., PB A Book Apart PP New York YR 2011 SN 1937557022 9781937557027 AB Guide to web design optimized for mobile devices, in order to deliver the mobile web experience users want. Argues companies should create websites and applications for mobile devices first, and for desktops/laptop computers second, if at all. Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and co-creator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile--and improve your non-mobile design, too!--Back cover.