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Mobile influence : the new power of the consumer

Author: Chuck Martin
Publisher: New York, NY : Palgrave Macmillan, June 2013.
Edition/Format:   Print book : English : First editionView all editions and formats
Database:WorldCat
Summary:
Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
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Document Type: Book
All Authors / Contributors: Chuck Martin
ISBN: 9781137278500 1137278501
OCLC Number: 820450793
Description: x, 246 pages ; 25 cm
Contents: The rise of the mobile shopper --
The setup: the pre-buy --
The move: in transit --
The push: on location --
The play: selection process --
The wrap: point of purchase --
The takeaway: post purchase --
Marketing throughout the mobile shopping life cycle.
Responsibility: Chuck Martin.

Abstract:

Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment  Read more...

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With research and real-world cases, Chuck paints a vivid picture of the current and future state of mobile marketing, and in so doing, conveys the tremendous urgency marketers should feel about Read more...

 
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