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Material Type: | Internet resource |
---|---|
Document Type: | Book, Internet Resource |
All Authors / Contributors: |
Alex Michael; Ben Salter |
ISBN: | 9780750667470 0750667478 |
OCLC Number: | 123110264 |
Notes: | Includes index. |
Description: | x, 237 pages : illustrations ; 24 cm |
Contents: | Overview of book; Introduction; The wireless revolution; Understanding the wireless world; M-Commerce; Building the wireless brand; Wireless advertising; Delivering content to wireless devices; Marketing for a wireless world; Mobile spam; Measuring results; Budgeting for a wireless strategy; Adult content; Application environments; Mobile internet; Case Studies; SMS/MMS Abbreviations; Glossary of mobile marketing terms; Advertising jargon; Mobile operators around the world; Mobile acronyms. |
Responsibility: | Alex Michael, Ben Salter. |
Abstract:
The integration of the Internet, mobility and communications at the device, service and transport level has created a different set of business opportunities. Mobile marketing is a mainstream marketing tool and marketers must identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
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