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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/123110264 Title: Mobile marketing : achieving competitive advantage through wireless technology Author: Alex Michael; Ben Salter Publisher: Amsterdam ; London : Butterworth-Heinemann, 2006. ISBN/ISSN: 9780750667470 0750667478 OCLC:123110264

  
  

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Mobile marketing : achieving competitive advantage through wireless technology

Author:	Alex Michael; Ben Salter
Publisher:	Amsterdam ; London : Butterworth-Heinemann, 2006.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	Mobile marketing has become a mainstream marketing tool and this book is designed to teach marketers how to tap into this potential. It will outline methods and techniques for: defining and implementing a wireless marketing strategy; and more. It is for professional marketers and marketing students.
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Communication in marketing. Target marketing. Telemarketing.
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