Home

WorldCat Home About WorldCat Help

Search

Search for Library Items Search for Lists Search for Contacts Search for a Library

Create lists, bibliographies and reviews: or

Cite/Export

Cite/Export

Copy a citation

APA (6th ed.)

Chicago (Author-Date, 15th ed.)

Harvard (18th ed.)

MLA (7th ed.)

Turabian (6th ed.)

Export a citation
Export to RefWorks Export to EndNote / Reference Manager Export to EasyBib
Export to EndNote / Reference Manager(non-Latin) Cancel
Note: Citations are based on reference standards. However, formatting rules can vary widely between applications and fields of interest or study. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.
Print
E-mail

E-mail

All fields are required.

The E-mail Address(es) field is required. Please enter recipient e-mail address(es).

The E-mail Address(es) you entered is(are) not in a valid format. Please re-enter recipient e-mail address(es).

You may send this item to up to five recipients.
Enter recipient e-mail address(es): Separate up to five addresses with commas (,)
The name field is required. Please enter your name.
Enter your name: Subject:
The E-mail message field is required. Please enter the message.
E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/123110264 Title: Mobile marketing : achieving competitive advantage through wireless technology Author: Alex Michael; Ben Salter Publisher: Amsterdam ; London : Butterworth-Heinemann, 2006. ISBN/ISSN: 9780750667470 0750667478 OCLC:123110264

The ReCaptcha terms you entered were incorrect. Please try to match the 2 words shown in the window, or try the audio version.

Cancel
Share
Permalink

Permalink

Copy this URL to link to this page:

Write a review
Rate this item:
- 1
- 2
- 3
- 4
- 5

Mobile marketing : achieving competitive advantage through wireless technology

Preview this item

Checking...

Mobile marketing : achieving competitive advantage through wireless technology

Author:	Alex Michael; Ben Salter
Publisher:	Amsterdam ; London : Butterworth-Heinemann, 2006.
Edition/Format:	Print book : EnglishView all editions and formats
Database:	WorldCat
Summary:	The integration of the Internet, mobility and communications at the device, service and transport level has created a different set of business opportunities. Mobile marketing is a mainstream Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Communication in marketing. Target marketing. Telemarketing.
More like this	User lists Similar Items

Borrow / obtain a copy

Find a copy online

Links to this item

Table of contents

Klappentext

Find a copy in the library

Finding libraries that hold this item...

Details

Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Alex Michael; Ben Salter Find more information about:
ISBN:	9780750667470 0750667478
OCLC Number:	123110264
Notes:	Includes index.
Description:	x, 237 pages : illustrations ; 24 cm
Contents:	Overview of book; Introduction; The wireless revolution; Understanding the wireless world; M-Commerce; Building the wireless brand; Wireless advertising; Delivering content to wireless devices; Marketing for a wireless world; Mobile spam; Measuring results; Budgeting for a wireless strategy; Adult content; Application environments; Mobile internet; Case Studies; SMS/MMS Abbreviations; Glossary of mobile marketing terms; Advertising jargon; Mobile operators around the world; Mobile acronyms.
Responsibility:	Alex Michael, Ben Salter.
More information:	Publisher Website

Reviews

User-contributed reviews

Linked Data

Primary Entity

<http://www.worldcat.org/oclc/123110264> # Mobile marketing : achieving competitive advantage through wireless technology
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "123110264" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/796967434#Place/amsterdam> ; # Amsterdam
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ne> ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   schema:about <http://id.worldcat.org/fast/1146200> ; # Telemarketing
   schema:about <http://dewey.info/class/658.8002854692/e22/> ;
   schema:about <http://dewey.info/class/658.872/e22/> ;
   schema:about <http://id.worldcat.org/fast/1143138> ; # Target marketing
   schema:about <http://id.worldcat.org/fast/870196> ; # Communication in marketing
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/796967434#Person/salter_ben> ; # Ben Salter
   schema:creator <http://experiment.worldcat.org/entity/work/data/796967434#Person/michael_alex> ; # Alex Michael
   schema:datePublished "2006" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/796967434> ;
   schema:inLanguage "en" ;
   schema:name "Mobile marketing : achieving competitive advantage through wireless technology"@en ;
   schema:productID "123110264" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/123110264#PublicationEvent/amsterdam_london_butterworth_heinemann_2006> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/796967434#Agent/butterworth_heinemann> ; # Butterworth-Heinemann
   schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014758103&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
   schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014758103&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA> ;
   schema:workExample <http://worldcat.org/isbn/9780750667470> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA725530> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/123110264> ;
    .

Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://dewey.info/class/658.8002854692/e22/>
a schema:Intangible ;
.

<http://dewey.info/class/658.872/e22/>
a schema:Intangible ;
.

<http://experiment.worldcat.org/entity/work/data/796967434#Agent/butterworth_heinemann> # Butterworth-Heinemann
    a bgn:Agent ;
   schema:name "Butterworth-Heinemann" ;
    .

<http://experiment.worldcat.org/entity/work/data/796967434#Person/michael_alex> # Alex Michael
    a schema:Person ;
   schema:familyName "Michael" ;
   schema:givenName "Alex" ;
   schema:name "Alex Michael" ;
    .

<http://experiment.worldcat.org/entity/work/data/796967434#Person/salter_ben> # Ben Salter
    a schema:Person ;
   schema:familyName "Salter" ;
   schema:givenName "Ben" ;
   schema:name "Ben Salter" ;
    .

<http://experiment.worldcat.org/entity/work/data/796967434#Place/amsterdam> # Amsterdam
    a schema:Place ;
   schema:name "Amsterdam" ;
    .

<http://id.loc.gov/vocabulary/countries/ne>
    a schema:Place ;
   dcterms:identifier "ne" ;
    .

<http://id.worldcat.org/fast/1143138> # Target marketing
    a schema:Intangible ;
   schema:name "Target marketing"@en ;
    .

<http://id.worldcat.org/fast/1146200> # Telemarketing
    a schema:Intangible ;
   schema:name "Telemarketing"@en ;
    .

<http://id.worldcat.org/fast/870196> # Communication in marketing
    a schema:Intangible ;
   schema:name "Communication in marketing"@en ;
    .

<http://worldcat.org/isbn/9780750667470>
    a schema:ProductModel ;
   schema:isbn "0750667478" ;
   schema:isbn "9780750667470" ;
    .

<http://www.worldcat.org/title/-/oclc/123110264>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/123110264> ; # Mobile marketing : achieving competitive advantage through wireless technology
   schema:dateModified "2016-05-10" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .

<http://www.worldcat.org/title/-/oclc/123110264#PublicationEvent/amsterdam_london_butterworth_heinemann_2006>
    a schema:PublicationEvent ;
   schema:location <http://dbpedia.org/resource/London> ; # London
   schema:location <http://experiment.worldcat.org/entity/work/data/796967434#Place/amsterdam> ; # Amsterdam
   schema:organizer <http://experiment.worldcat.org/entity/work/data/796967434#Agent/butterworth_heinemann> ; # Butterworth-Heinemann
   schema:startDate "2006" ;
    .

Content-negotiable representations

Turtle (text/turtle)
JSON-LD (application/ld+json)
RDF/XML (application/rdf+xml)
N-TRIPLES (text/plain)
HTML+RDFa (text/html)

Please sign in to WorldCat

Don't have an account? You can easily create a free account.

You:	Sign In \| Register \| My WorldCat \| My Lists \| My Watchlist \| My Reviews \| My Tags \| My Saved Searches
WorldCat:	Home \| About \| Help \| Search

Nearby libraries