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Mobile marketing : achieving competitive advantage through wireless technology

Author: Alex Michael; Ben Salter
Publisher: Amsterdam ; London : Butterworth-Heinemann, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Mobile marketing has become a mainstream marketing tool and this book is designed to teach marketers how to tap into this potential. It will outline methods and techniques for: defining and implementing a wireless marketing strategy; and more. It is for professional marketers and marketing students.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alex Michael; Ben Salter
ISBN: 9780750667470 0750667478
OCLC Number: 123110264
Notes: Includes index.
Description: x, 237 pages : illustrations ; 24 cm
Contents: Overview of book; Introduction; The wireless revolution; Understanding the wireless world; M-Commerce; Building the wireless brand; Wireless advertising; Delivering content to wireless devices; Marketing for a wireless world; Mobile spam; Measuring results; Budgeting for a wireless strategy; Adult content; Application environments; Mobile internet; Case Studies; SMS/MMS Abbreviations; Glossary of mobile marketing terms; Advertising jargon; Mobile operators around the world; Mobile acronyms.
Responsibility: Alex Michael, Ben Salter.
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Abstract:

The integration of the Internet, mobility and communications at the device, service and transport level has created a different set of business opportunities. Mobile marketing is a mainstream  Read more...

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