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The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns

Author: Kim Dushinski
Publisher: Medford, New Jersey : CyberAge Books/Information Today, Inc., [2012]
Edition/Format:   book_printbook : English : Second editionView all editions and formats
Database:WorldCat
Summary:
"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be  Read more...
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Details

Document Type: Book
All Authors / Contributors: Kim Dushinski
ISBN: 9780910965903 0910965900
OCLC Number: 756837079
Notes: Includes index.
Description: xxvii, 217 pages : illustrations ; 23 cm
Contents: Mobile marketing strategy and implementation --
Mobile marketing toolbox : tactics, campaign ideas, and resources --
Marketing and tracking mobile campaigns.
Responsibility: Kim Dushinski.

Abstract:

"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher.
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