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The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns

著者: Kim Dushinski
出版: Medford, New Jersey : CyberAge Books/Information Today, Inc., [2012]
エディション/フォーマット:   書籍 : English : Second editionすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be  続きを読む
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ドキュメントの種類: 図書
すべての著者/寄与者: Kim Dushinski
ISBN: 9780910965903 0910965900
OCLC No.: 756837079
注記: Includes index.
物理形態: xxvii, 217 pages : illustrations ; 23 cm
コンテンツ: Mobile marketing strategy and implementation --
Mobile marketing toolbox : tactics, campaign ideas, and resources --
Marketing and tracking mobile campaigns.
責任者: Kim Dushinski.

概要:

"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher.

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"This book is desperately needed." --Tomi T. Ahonen, author, " Mobile as the 7th Mass Media Channel"

 
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