跳到内容
The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns 预览资料
关闭预览资料
正在查...

The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns

著者: Kim Dushinski
出版商: Medford, New Jersey : CyberAge Books/Information Today, Inc., [2012]
版本/格式:   图书 : 英语 : Second edition查看所有的版本和格式
数据库:WorldCat
提要:
"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be  再读一些...
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

 

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

文件类型:
所有的著者/提供者: Kim Dushinski
ISBN: 9780910965903 0910965900
OCLC号码: 756837079
注意: Includes index.
描述: xxvii, 217 pages : illustrations ; 23 cm
内容: Mobile marketing strategy and implementation --
Mobile marketing toolbox : tactics, campaign ideas, and resources --
Marketing and tracking mobile campaigns.
责任: Kim Dushinski.

摘要:

"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher.

评论

社评

出版商概要

"This book is desperately needed." --Tomi T. Ahonen, author, " Mobile as the 7th Mass Media Channel"

 
用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

所有的用户标签 (3)

查看最热门的标签,展示的形式是: 标签列表 | 标签云(tag cloud)

确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

链接数据


<http://www.worldcat.org/oclc/756837079>
library:oclcnum"756837079"
library:placeOfPublication
owl:sameAs<info:oclcnum/756837079>
rdf:typeschema:Book
rdfs:seeAlso
schema:about
schema:about
schema:about
schema:about
rdf:typeschema:Intangible
schema:name"BUSINESS & ECONOMICS--Advertising & Promotion."
schema:about
schema:about
rdf:typeschema:Intangible
schema:name"BUSINESS & ECONOMICS--Marketing--Direct."
schema:about
schema:author
schema:bookEdition"Second edition."
schema:datePublished"2012"
schema:description"Mobile marketing strategy and implementation -- Mobile marketing toolbox : tactics, campaign ideas, and resources -- Marketing and tracking mobile campaigns."
schema:description""Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher."
schema:exampleOfWork<http://worldcat.org/entity/work/id/796695087>
schema:inLanguage"en"
schema:name"The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns"
schema:workExample
schema:workExample

Content-negotiable representations

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.