skip to content
Mobile marketing : the message revolution Preview this item
ClosePreview this item
Checking...

Mobile marketing : the message revolution

Author: Matt Haig
Publisher: London : Kogan Page, 2002.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Matt Haig
ISBN: 0749437987 9780749437985
OCLC Number: 49044306
Notes: Includes index.
Description: xiv, 226 p. : ill. ; 24 cm.
Contents: Foreword / Steve Wunker --
The text phenomenon --
SMS: the quiet revolution --
Text benefits --
Marketing benefits --
Everything you ever wanted to know about text (but were afraid to ask) --
Balearic beginnings --
SMS pioneers --
SME SMS --
A limited canvas --
Types of campaign --
Beyond the youth market --
Text versus Web --
The mobile mindset --
Permission marketing --
Think narrow --
Mobile branding --
Building an infobrand --
Adding real value --
Pull and push --
Push marketing problems --
Pull marketing problems --
Viral marketing --
New York Celebrity Sightings: Learn from a viral phenomenon --
The mobile marketing menu --
Premium services --
Case study: Bridget Jones' Diary --
Paid content PC problems --
Paid content: mobile success --
Competitions --
Coupons --
Tickets --
Location, location, location --
Case study: location-based shopping --
Alerts --
Sponsorships --
Mobile payment services --
Mobile channels --
The best text you've ever had --
Two-way marketing --
A two-way medium --
Connected markets --
Getting personal --
Market research --
Text chat --
Case study: Ministry of Sound's two-way approach --
Responsible marketing --
The need for responsible marketing --
The spam problem --
Spam-free services --
Mobile marketing regulations --
Case study: spam stuck on the menu for South African mobile users --
Spam: industry perspectives --
Avoiding meassage fatigue --
Case study: Carlsberg's World Cup campaign --
Pull marketing --
Marketing to children --
Text overload --
Legal implications.
Responsibility: Matt Haig.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (5)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/49044306>
library:oclcnum"49044306"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:MediaObject
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:creator
schema:datePublished"2002"
schema:exampleOfWork<http://worldcat.org/entity/work/id/288846492>
schema:inLanguage"en"
schema:name"Mobile marketing : the message revolution"@en
schema:numberOfPages"226"
schema:publication
schema:publisher
schema:workExample
wdrs:describedby

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.