skip to content
Mobile marketing : the message revolution Preview this item
ClosePreview this item
Checking...

Mobile marketing : the message revolution

Author: Matt Haig
Publisher: London : Kogan Page, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Matt Haig
ISBN: 0749437987 9780749437985
OCLC Number: 49044306
Notes: Includes index.
Description: xiv, 226 pages : illustrations ; 24 cm
Contents: Foreword / Steve Wunker --
The text phenomenon --
SMS: the quiet revolution --
Text benefits --
Marketing benefits --
Everything you ever wanted to know about text (but were afraid to ask) --
Balearic beginnings --
SMS pioneers --
SME SMS --
A limited canvas --
Types of campaign --
Beyond the youth market --
Text versus Web --
The mobile mindset --
Permission marketing --
Think narrow --
Mobile branding --
Building an infobrand --
Adding real value --
Pull and push --
Push marketing problems --
Pull marketing problems --
Viral marketing --
New York Celebrity Sightings: Learn from a viral phenomenon --
The mobile marketing menu --
Premium services --
Case study: Bridget Jones' Diary --
Paid content PC problems --
Paid content: mobile success --
Competitions --
Coupons --
Tickets --
Location, location, location --
Case study: location-based shopping --
Alerts --
Sponsorships --
Mobile payment services --
Mobile channels --
The best text you've ever had --
Two-way marketing --
A two-way medium --
Connected markets --
Getting personal --
Market research --
Text chat --
Case study: Ministry of Sound's two-way approach --
Responsible marketing --
The need for responsible marketing --
The spam problem --
Spam-free services --
Mobile marketing regulations --
Case study: spam stuck on the menu for South African mobile users --
Spam: industry perspectives --
Avoiding meassage fatigue --
Case study: Carlsberg's World Cup campaign --
Pull marketing --
Marketing to children --
Text overload --
Legal implications.
Responsibility: Matt Haig.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (5)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/49044306> # Mobile marketing : the message revolution
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "49044306" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   schema:about <http://experiment.worldcat.org/entity/work/data/288846492#Topic/mobiele_telefonie> ; # Mobiele telefonie
   schema:about <http://id.worldcat.org/fast/1146200> ; # Telemarketing
   schema:about <http://id.worldcat.org/fast/870196> ; # Communication in marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/288846492#Topic/marketingmix> ; # Marketingmix
   schema:about <http://id.worldcat.org/fast/1143138> ; # Target marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/288846492#Topic/computerunterstutztes_verfahren> ; # Computerunterstütztes Verfahren
   schema:about <http://experiment.worldcat.org/entity/work/data/288846492#Topic/marketing> ; # Marketing
   schema:about <http://dewey.info/class/658.8002854692/e21/> ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/288846492#Person/haig_matt> ; # Matt Haig
   schema:datePublished "2002" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/288846492> ;
   schema:inLanguage "en" ;
   schema:name "Mobile marketing : the message revolution"@en ;
   schema:productID "49044306" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/49044306#PublicationEvent/london_kogan_page_2002> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/288846492#Agent/kogan_page> ; # Kogan Page
   schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009900362&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
   schema:workExample <http://worldcat.org/isbn/9780749437985> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA2Y6529> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/49044306> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/288846492#Topic/computerunterstutztes_verfahren> # Computerunterstütztes Verfahren
    a schema:Intangible ;
   schema:name "Computerunterstütztes Verfahren"@en ;
    .

<http://id.worldcat.org/fast/1143138> # Target marketing
    a schema:Intangible ;
   schema:name "Target marketing"@en ;
    .

<http://id.worldcat.org/fast/1146200> # Telemarketing
    a schema:Intangible ;
   schema:name "Telemarketing"@en ;
    .

<http://id.worldcat.org/fast/870196> # Communication in marketing
    a schema:Intangible ;
   schema:name "Communication in marketing"@en ;
    .

<http://worldcat.org/isbn/9780749437985>
    a schema:ProductModel ;
   schema:isbn "0749437987" ;
   schema:isbn "9780749437985" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.