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The mobile revolution : the making of mobile services worldwide

Author: Dan Steinbock
Publisher: London ; Sterling, VA : Kogan Page, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"The Mobile Revolution is the first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content). From multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dan Steinbock
ISBN: 0749442964 9780749442965
OCLC Number: 57429812
Description: xvi, 304 pages : illustrations ; 24 cm
Contents: Market transformation --
Globalization --
Innovation --
Service pioneers --
Mobile consumer services --
Service innovation --
Content services --
Mobile media and entertainment --
Device formerly known as cellphone --
Mobile business services --
Mobile marketing and consumer behaviour --
Mobile business services --
Strategy and mobility.
Responsibility: Dan Steinbock.
More information:

Abstract:

"The Mobile Revolution is the first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content). From multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea." "This book is essential reading for managers and marketers who must now "mobilize" their products, services and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries. It shows how marketing innovation has been brought about by developments in mobile technologies. In the past, technology innovation drove the mobile business. Today, it is marketing innovation that drives the markets. This unique account is supported by in-depth interviews with some 80 leading executives and trendsetters."--Jacket.

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