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Mobile word-of-mouth - A grounded theory of mobile viral marketing
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Mobile word-of-mouth - A grounded theory of mobile viral marketing

Author: Palka W.; Pousttchi K.; Wiedemann D.G.
Edition/Format: Article Article : English
Publication:Journal of Information Technology, v24 n2 (2009 06 01): 172-185
Database:Copyright 2014 Elsevier B.V. All rights reserved
Other Databases: British Library Serials
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Document Type: Article
All Authors / Contributors: Palka W.; Pousttchi K.; Wiedemann D.G.
ISSN:0268-3962
Language Note: English
Unique Identifier: 424321334
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