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Modeling consumer adoption of the Internet as a shopping medium : an integrated perspective

Author: Chuanlan Liu
Publisher: Youngstown, N.Y. : Cambria Press, ©2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Liu, Chuanlan.
Modeling consumer adoption of the Internet as a shopping medium.
Youngstown, N.Y. : Cambria Press, ©2007
(DLC) 2007009277
(OCoLC)85830744
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chuanlan Liu
ISBN: 9781624990113 1624990118 9781613360156 1613360150
OCLC Number: 818659274
Description: 1 online resource (xxxix, 181 pages) : illustrations
Contents: Ch. 1. Introduction --
Ch. 2. Research framework and hypotheses --
Ch. 3. Methodology --
Ch. 4. Results and discussion --
Ch. 5. Conclusions, implications, and recommendations --
App. A. Summary of perceived characteristics of Internet retailers from previous research --
App. B. Initial scale items for perceived characteristics of Internet retailers --
App. C. Survey questionnaire.
Responsibility: Chuanlan Liu.
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