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Modeling Software Markets : Empirical Analysis, Network Simulations, and Marketing Implications

Author: Falk Graf Westarp
Publisher: Heidelberg : Physica-Verlag HD : Imprint : Physica, 2003.
Series: Information age economy.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models of Network Diffusion, which do not sufficiently explain the phenomena of modern software markets. Here, the focus is on  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Falk Graf Westarp
ISBN: 9783642573774 3642573770
OCLC Number: 851840614
Description: 1 online resource (xii, 208 pages).
Contents: Introduction --
Characteristics of Software Markets --
Empirical Analysis of Software Markets --
Modeling Decisions on Software Standards in Information Networks --
Diffusion of Innovations and Network Effect Theory --
Simulation Model of the Software Market --
Marketing Implications --
Conclusions and Further Research.
Series Title: Information age economy.
Responsibility: by Falk Graf Westarp.

Abstract:

This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models of Network Diffusion, which do not sufficiently explain the phenomena of modern software markets. Here, the focus is on software for data manipulation, storage, and/or transmission in the corporate world. Based on a study of the largest 1000 German and US companies, the author presents a comparative analysis of the market for enterprise resource planning systems, Electronic Data Interchange (EDI) solutions, and office communication applications. By integrating empirical, theoretical and simulation results von Westarp provides buyers and sellers of software products with valuable and insightful managerial advice.

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