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Moderating focus groups : a practical guide for group facilitation

Author: Thomas L Greenbaum
Publisher: Thousand Oaks, Calif. : Sage Publications, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The entire range of facilitation techniques is covered in this handbook, from pre-session tips in participant recruitment to post-session reporting. Moderating Focus Groups covers all the fundamentals of successful group facilitation, and also includes advanced techniques, such as managing group dynamics, energizing a tired group, and digging deeper into the minds of participants. Greenbaum also goes beyond the  Read more...
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Genre/Form: Guide (Descripteur de forme)
Additional Physical Format: Online version:
Greenbaum, Thomas L.
Moderating focus groups.
Thousand Oaks, Calif. : Sage Publications, ©2000
(OCoLC)681757952
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Thomas L Greenbaum
ISBN: 0761920439 9780761920434 0761920447 9780761920441
OCLC Number: 42454134
Notes: Includes index.
Description: xii, 249 pages : illustrations ; 24 cm
Contents: Introduction --
The focus group methodology --
Focus groups versus one-on-one (in-depth) interviews --
The role of the moderator --
The characteristics of a successful moderator --
Preparation for moderating --
Recruiting participants --
Pre- and post-group briefings --
The discussion guide --
External stimuli --
The moderator report --
Moderating fundamentals --
Advanced moderating techniques --
Unique moderating situations --
Moderating focus groups internationally --
Building a business moderating focus groups --
Pricing focus groups.
Responsibility: Thomas L. Greenbaum.
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Abstract:

Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques,  Read more...

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"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books." -- Dave Quincy

 
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