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Modern brand management : innovation

Author: Jonathan Banks
Publisher: London : Henry Stewart Talks, 2010.
Series: Henry Stewart talks., Marketing & management collection., Modern brand management.
Edition/Format:   eVideo : Clipart/images/graphics : English
Database:WorldCat
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Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Jonathan Banks
OCLC Number: 743338946
Notes: Animated audio-visual presentation with synchronized narration.
Title from title frames.
Description: 1 streaming video file (43 min.)
Contents: Problems exacerbated by the Credit Crunch --
Value destruction --
Commoditization of Fast Moving Consumer Goods categories --
Growth of private label --
Increased promotional reliance --
Rise of the discounters --
How to add value and protect brands from price based competition.
Series Title: Henry Stewart talks., Marketing & management collection., Modern brand management.
Responsibility: Jonathan Banks.
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