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Modern marketing management

Author: Burton Marcus
Publisher: New York : Random House, Business Division, ©1980.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Database:WorldCat
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Burton Marcus
ISBN: 0394322541 9780394322544
OCLC Number: 5846746
Notes: First ed. published in 1975 under title: Modern marketing.
Description: xxii, 709, xvii pages : illustrations ; 24 cm
Other Titles: Modern marketing.
Responsibility: [Burton Marcus and others].

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