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Modern marketing thought

Author: J Howard Westing; Gerald Albaum
Publisher: New York : Macmillan, [1975]
Edition/Format:   Print book : English : 3d edView all editions and formats
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Additional Physical Format: Online version:
Westing, J. Howard (John Howard), 1911-
Modern marketing thought.
New York : Macmillan, [1975]
(OCoLC)777681128
Document Type: Book
All Authors / Contributors: J Howard Westing; Gerald Albaum
ISBN: 002426590X 9780024265906
OCLC Number: 1085627
Description: xiii, 525 pages : illustrations ; 24 cm
Responsibility: J. Howard Westing, Gerald Albaum.

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