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Mom, Inc. : the essential guide to running a successful business close to home

Author: Meg Mateo Ilasco; Catherine Seto
Publisher: San Francisco, Calif. : Chronicle Books, ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
So many women dream of having it all being kickass mothers and running their own successful businesses. This book helps them take the leap with confidence. Serial entrepreneurs (and moms) Meg Mateo Ilasco and Cat Seto draw on their own successes and missteps to reveal exactly how to choose the right business, find clients, write a business plan, launch a blog and Web site, stay focused at home, and more. Insightful  Read more...
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Document Type: Book
All Authors / Contributors: Meg Mateo Ilasco; Catherine Seto
ISBN: 9781452101217 1452101213
OCLC Number: 781061628
Description: p. cm.
Contents: The entrepreneurial mom --
Blogging --
Offer a service --
Creating a product --
Opening an online retail shop --
Business basics --
Getting the word out --
Surviving the juggle.
Responsibility: Meg Mateo Ilasco, Cat Seto.

Abstract:

So many women dream of having it all being kickass mothers and running their own successful businesses. This book helps them take the leap with confidence. Serial entrepreneurs (and moms) Meg Mateo Ilasco and Cat Seto draw on their own successes and missteps to reveal exactly how to choose the right business, find clients, write a business plan, launch a blog and Web site, stay focused at home, and more. Insightful Q&As with enterprising mothers like fashion designer Cynthia Rowley and Style Me Pretty blogger Abby Larson demystify the many nuances of balancing work life with family time. It s not easy. But this practical and inspiring guide helps make it possible.

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