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Money for the cause : a complete guide to event fundraising

Author: Rudolph A Rosen
Publisher: College Station : Texas A & M University Press, ©2012.
Series: Conservation leadership series.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
There has never been a greater need for raising the funds necessary to promote the causes that will help build a sustainable future. In Money for the Cause: A Complete Guide to Event Fundraising, veteran nonprofit executive director Rudolph A. Rosen lays out field-tested approaches that have been among those that helped him and the teams of volunteers and professionals he has worked with raise more than 3 billion  Read more...
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Genre/Form: Electronic book
Electronic books
Additional Physical Format: Print version:
(DLC) 2012016411
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rudolph A Rosen
ISBN: 9781603446938 1603446931 9781603447522 1603447520 1283584336 9781283584333 9786613896780 6613896780
OCLC Number: 1055390325
Language Note: English.
Description: 1 online resource (279 pages) : illustrations.
Contents: Why hold an event? --
The secret to successful event fundraising in good times and bad --
Organizing for success --
Learning the basics --
Event business plan --
Programs, policies, and procedures --
Negotiating agreements with service providers --
Creating the perfect setting --
Site selection, rooms, and setup --
Food service --
Entertainment and the master of ceremonies --
The mission and strategic speech making --
Publicity --
Donation acquisition --
Conducting the fundraising --
Tickets and other advance "sales" --
The live auction --
The silent auction --
Raffles and other moneymakers --
Putting it all together --
The big event --
Applying the rules and covering all the angles --
Laws, risks, and liabilities --
Tax matters --
Ethics and security --
Honing to a fine edge --
After the event --
Advanced techniques --
Where to go from here --
Nonprofit resources for nonprofits.
Series Title: Conservation leadership series.
Responsibility: Rudolph A. Rosen ; fundraising art and illustrations by Katie Dobson Cundiff ; foreword by Andrew Sansom.

Abstract:

There has never been a greater need for raising the funds necessary to promote the causes that will help build a sustainable future. In Money for the Cause: A Complete Guide to Event Fundraising, veteran nonprofit executive director Rudolph A. Rosen lays out field-tested approaches that have been among those that helped him and the teams of volunteers and professionals he has worked with raise more than 3 billion for environmental conservation. As Rosen explains, fundraising events can range from elite, black-tie affairs in large cities to basement banquets a.

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"...there are literally 10s of millions of volunteers in organizations of all sizes who would benefit from this book...In my 41+ years of experience that include oversight of event fundraising, I Read more...

 
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