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The money primary : the new politics of the early presidential nomination process

Author: Michael J Goff
Publisher: Lanham, MD : Rowman & Littlefield Publishers, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"The race that's run before the one for president - that's "the money primary." But more than money must be acquired in the early campaign for president. What's often just as important in securing candidate viability and success is the media coverage garnered during this time, since this is frequently the first decisive test of a presidential candidate's strength."
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael J Goff
ISBN: 0742535673 9780742535671 0742535681 9780742535688
OCLC Number: 54046326
Description: xxiv, 203 pages ; 24 cm
Contents: Introduction: "the money primary" in the early presidential nomination process --
The early presidential nomination campaign and presidential campaign finance in the political science literature --
Research plan and methodology for examining "the money primary" --
The cases of 1988 and 2000: the two all non-incumbent presidential nomination races of the post-reform era --
Early campaign fund-raising success and candidate viability --
Media coverage of campaign fund-raising and candidate viability --
"The money primary" and presidential selection --
Afterword: new directions for presidential nomination reform.
Responsibility: Michael J. Goff.
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Abstract:

"The race that's run before the one for president - that's "the money primary." But more than money must be acquired in the early campaign for president. What's often just as important in securing candidate viability and success is the media coverage garnered during this time, since this is frequently the first decisive test of a presidential candidate's strength."

"The election years of 1988 and 2000 stand out among recent presidential nomination campaigns because they were two elections in which both major parties had open nomination contests. In this book, Michael J. Goff looks at the pre-candidacy and early candidacy periods of each of these election cycles and the decisive impact that the money primary had on both. His study confirms the pivotal importance of money and media coverage in a successful nomination bid and suggests the advent of yet a new period in the ever-evolving system of presidential selection."--Jacket.

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Most observers of presidential elections in the United States know that the ability to raise campaign funds has a direct bearing on the ability to get elected. But how many people understand how Read more...

 
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