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Monster loyalty : how Lady Gaga turns followers into fanatics

Author: Jackie Huba
Publisher: New York : Portfolio/Penguin, [2013]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.
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Genre/Form: Case studies
Named Person: Lady Gaga.; Lady Gaga.
Document Type: Book
All Authors / Contributors: Jackie Huba
ISBN: 9781591846505 1591846501
OCLC Number: 821265855
Description: vii, 214 pages : illustrations ; 22 cm
Contents: Focus on your one percenters --
Lead with values --
Build community --
Give fans a name --
Embrace shared symbols --
Make them feel like rock stars --
Generate something to talk about --
Building Monster Loyalty of your own.
Responsibility: Jackie Huba.

Abstract:

Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another  Read more...

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"A thought-provoking, well-executed look at one of the biggest music sensations of this generation." Publishers Weekly The juxtaposition of Lady Gaga s outre antics with Jackie s useful, detailed, Read more...

 
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