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The moral advantage : how to succeed in business by doing the right thing

Author: William Damon
Publisher: San Francisco, CA : Berrett-Koehler, ©2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas others, such as unleashing the powers of moral imagination, have received little or no attention. Damon details precisely how these business leaders applied their moral  Read more...
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Genre/Form: Electronic books
Interviews
Additional Physical Format: Print version:
Damon, William, 1944-
Moral advantage.
San Francisco, CA : Berrett-Koehler, ©2004
(DLC) 2004041147
(OCoLC)54365244
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William Damon
ISBN: 9781609943677 1609943678 9781609943806 1609943805 9781605095707 1605095702 128326854X 9781283268547
OCLC Number: 243594850
Description: 1 online resource (xiv, 174 pages) : illustrations
Contents: Introduction : success and satisfaction in business --
Leading lights --
Moral advantage --
Generative morality : acts of creation --
Empathic morality and the golden rule --
Business ethics that come naturally --
Philanthropy in business : doing it right --
Forging a moral identity in business.
Other Titles: How to succeed in business by doing the right thing
Responsibility: William Damon.
More information:

Abstract:

Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas others, such as unleashing the powers of moral imagination, have received little or no attention. Damon details precisely how these business leaders applied their moral sense to strengthen their businesses. For some, it was a matter of directly extrapolating a new business concept from a moral (and often spiritual) worldview. For others, it was a sensitivity to what consumers needed and a determination to respond effectively to that. For yet others, it was a commitment to a caring and ethical manner of doing business that required inventive approaches to organizing employees. But in every case, Damon shows that it was by adhering firmly to a personal moral code that these men and women ultimately triumphed. All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. Recent scandals in the corporate world have reinforced this cynical view. Men and women in business today need a roadmap showing them how to achieve success on the high road. The Moral Advantage provides that roadmap.

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