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More best business practices for photographers

Author: John Harrington
Publisher: Boston, MA : [publisher not identified], [2014] ©2015
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Features tips and techniques for professional and aspiring photographers looking to operate a successful photography business. This title covers the essential points of the business of professional  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Harrington
ISBN: 9781305094055 1305094050
OCLC Number: 864703870
Notes: "Volume 2 of the best-selling Best business practices for photographers series, now with chapters exploring nonprofits, video/motion, incorporation and much more!"
Includes index.
Description: xvii, 355 pages : illustrations ; 24 cm
Contents: Introduction.1. Social Media Etiquette & Expectations.2. Outsourcing - Pros & Cons.3. Marketing - An Overview of its Importance. 4. Marketing Case Studies. 5. Words That Work - Frank Luntz Examples.6. Psychology for Photographers - Jenika.7. Step-by-Step: Quickbooks & Downloading Bank Statements.8. Step-by-Step: Quickbooks & Downloading Credit Card Statements/Charges.9. Licensing Your.10. Fine Art Photography Valuation.11. Valuing Video Production as an Adjunct to Still Photography - Know Your Limits.12. The Importance of a Registry and Your Participation in Them in an Era of Orphan Works.13. The Value of Offering Internships.14. Producing Proper Paperwork.15. Establishing The Client's "Level of Production" Need (and Correlated Budget).16. "Brick and Mortar" Locations.17. Sole Proprietor, vs. LLC/LLP, vs S-Corp?.18. "Price is What You Pay, Value is What You Get".19. Pinciples, Standards, and Ethics.20. Your Brand and Your Image. 21. Do You Need to Have a Niche or a Style?.22. On Being Published.23. Pricing Your Work - Business to Consumer Case Studies. 24. Pricing Your Work - Business to Ad/Design/PR Firm Case Studies.25. Professionalism on the Job.26. The Client Experience (menus, trailers, etc).27. Publishing a Book. 28. Using the eCO for Online Registrations.
Responsibility: John Harrington.
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