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Moscow McDonald's : gateway to the West

Author: Christopher Plummer; Dryden Press.
Publisher: Hinsdale, Ill. : Dryden Press, ©1990.
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Database:WorldCat
Summary:
Story of the Canadian-Soviet joint venture that opened the first McDonald's restaurant in Moscow in January 1990.
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Genre/Form: Case studies
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Christopher Plummer; Dryden Press.
OCLC Number: 23706503
Notes: "The Dryden Press, business video series."
Performer(s): Host: Christopher Plummer.
Description: 1 videocassette (26 min.) : sd., col. ; 1/2 in.
Details: VHS format.
Responsibility: the Dryden Press and McDonald's Restaurants of Canada present.

Abstract:

Story of the Canadian-Soviet joint venture that opened the first McDonald's restaurant in Moscow in January 1990.

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