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Motoring the Future : Volkswagen and Toyota Vying for Pole Position.

Author: Engelbert Wimmer; Petra Blum; Mark Schneider
Publisher: Basingstoke : Palgrave Macmillan, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Wimmer, Engelbert.
Motoring the Future : Volkswagen and Toyota Vying for Pole Position.
Basingstoke : Palgrave Macmillan, ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Engelbert Wimmer; Petra Blum; Mark Schneider
ISBN: 9780230307810 0230307817
OCLC Number: 767502968
Description: 1 online resource (287 pages)
Contents: Cover; Half-title; Title; Copyright; Contents; List of Figures and Tables; Acknowledgments; Preface; About the Author; 1 The Car Industry Today: Staging a Stellar Comeback; 2 Volkswagen: The Surprise Challenger; 2.1 Shaping a Global Automotive Empire; 2.2 Strategy for Reaching the Top; 2.3 Showdown in the USA; 2.4 Powerful Competitors; 2.5 China's State-Controlled Economic Boom; 2.6 Expansion in Emerging Economies; 2.7 VW Pushes Sales; 2.8 Prefab Variety; 2.9 Growing without Getting Bigger; 2.10 Intelligent Brand Strategies; 2.11 Process Is the Problem; 2.12 Going the "Volkswagen Way." 2.13 Small Costs Big2.14 Luxury Becomes Obligatory; 2.15 The Search for the Right VW Engine; 2.16 The Price of Politics; 2.17 Piëch, Then Winterkorn --
and Who Next?; 3 Toyota: An Auto Giant Overcoming a Gigantic Crisis; 3.1 The "Toyota Shock"; 3.2 A New Beginning; 3.3 The Power of Tradition: How a Japanese Loom Builder Became an Automotive Giant; 3.4 The Legend and the Reality Behind It: The Toyota Production System; 3.5 A Global Player with a Distinctly Japanese Identity; 3.6 Toyota's Luxury Strategy: Lexus vs. Daimler and BMW; 3.7 Motorizing Emerging Economies: Toyota's "Car for the World." 3.8 Managing Relationships the Japanese Way3.9 Toyota: An Endurance Runner; 3.10 The Disaster: "Runaway Toyotas"; 3.11 Change of Generations: Exploring Future Possibilities and Carrying the Load of the Past; 3.12 Environmental Protection: Toyota's Development of Alternative Drivetrains; 4 The Race for Pole Position: Winning by a Nose; 4.1 Phoenix from the Ashes; 4.2 Round Two; 4.3 Volkswagen Moves to Overtake; 4.4 Toyota: Digging in on the Green Front; 4.5 The Battle on the Bottom Line; 4.6 The Tides of Globalization; 4.7 The Final Lap; 4.8 Comparing Corporate Values. 5 Epilogue: New Challenges and New Engines5.1 Population Growth and Oil Supplies; 5.2 Biofuels: Green Gasoline; 5.3 A Tank Full of Gas; 5.4 Hoping for Hydrogen; 5.5 Electric Cars: The Day after Tomorrow; Notes; References; Index.

Abstract:

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

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