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Mouse morality : the rhetoric of Disney animated film

Author: Annalee R Ward
Publisher: Austin, TX : University of Texas Press, 2002.
Edition/Format:   Book : State or province government publication : English : 1st edView all editions and formats
Database:WorldCat
Summary:
"Through the worldview perspective, this book comes to grips with the incongruous moralities in Disney. It enables both parents and educators to gain a critical understanding of Disney content without being judgmental or promotional for the wrong reasons. . . . Mouse Morality is a pleasure to read and discuss in itself, but shows the pathway to media criticism of the first order." --from the Foreword Kids around the  Read more...
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Additional Physical Format: Online version:
Ward, Annalee R.
Mouse morality.
Austin, TX : University of Texas Press, 2002
(OCoLC)622473107
Material Type: Government publication, State or province government publication, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Annalee R Ward
ISBN: 0292791526 9780292791527 0292791534 9780292791534
OCLC Number: 48754750
Description: 181 p. ; 23 cm.
Contents: 1. Disney, film, and morality : a beginning --
Disney as moral educator --
Concern for morality --
A unique audience --
Method of research --
Definitions --
Reading the texts --
2. The Lion King : moral educator through myth, archetype, and ritual --
Film background --
Mythic narrative --
Archetype --
Ritual --
Communication tools --
The Lion King as moral educator --
3. Pocahontas : the symbolic boundaries of moral order --
Film background --
Disney and history --
Symbolic boundaries of moral order --
Conclusion --
4. The Hunchback of Notre Dame : comically framing virtue and vice --
Film background --
Interpretive frames --
Virtue ethics --
Conclusion --
5. Hercules : a celebrity-hero --
Film background --
Identification through narrative strategies --
Conclusion --
6. Mulan : East meets West --
Film background --
Interculturalism --
Moral tensions --
Conclusion --
7. A Disney worldview : mixed moral messages --
A Disney worldview --
Implications of the Disney worldview for culture --
Conclusion.
Responsibility: Annalee R. Ward ; foreword by Clifford G. Christians.
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Abstract:

Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films.  Read more...

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"Through the worldview perspective, this book comes to grips with the incongruous moralities in Disney. It enables both parents and educators to gain a critical understanding of Disney content Read more...

 
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schema:description"1. Disney, film, and morality : a beginning -- Disney as moral educator -- Concern for morality -- A unique audience -- Method of research -- Definitions -- Reading the texts -- 2. The Lion King : moral educator through myth, archetype, and ritual -- Film background -- Mythic narrative -- Archetype -- Ritual -- Communication tools -- The Lion King as moral educator -- 3. Pocahontas : the symbolic boundaries of moral order -- Film background -- Disney and history -- Symbolic boundaries of moral order -- Conclusion -- 4. The Hunchback of Notre Dame : comically framing virtue and vice -- Film background -- Interpretive frames -- Virtue ethics -- Conclusion -- 5. Hercules : a celebrity-hero -- Film background -- Identification through narrative strategies -- Conclusion -- 6. Mulan : East meets West -- Film background -- Interculturalism -- Moral tensions -- Conclusion -- 7. A Disney worldview : mixed moral messages -- A Disney worldview -- Implications of the Disney worldview for culture -- Conclusion."@en
schema:description""Through the worldview perspective, this book comes to grips with the incongruous moralities in Disney. It enables both parents and educators to gain a critical understanding of Disney content without being judgmental or promotional for the wrong reasons. . . . Mouse Morality is a pleasure to read and discuss in itself, but shows the pathway to media criticism of the first order." --from the Foreword Kids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide wholesome, moral entertainment for their children. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience. In this book, Annalee R. Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films--The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan. Taking the films on their own terms, she uncovers the many mixed messages they purvey: for example, females can be leaders--but male leadership ought to be the norm stereotyping is wrong--but black means evil historical truth is valued--but only tell what one can sell, etc. Adding these messages together, Ward raises important questions about the moral ambiguity of Disney's overall worldview and demonstrates the need for parents to be discerning in letting their children learn moral values and life lessons from Disney films. --Publisher."@en
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