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Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
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Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing

Author: Shona Bettany; Susan Dobscha; Lisa O'Malley; Andrea Prothero
Publisher: Sage Publications
Edition/Format: Article Article : English
Publication:Marketing Theory, 10, no. 1 (2010): 3-28
Database:ArticleFirst
Other Databases: British Library SerialsElsevier
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Document Type: Article
All Authors / Contributors: Shona Bettany; Susan Dobscha; Lisa O'Malley; Andrea Prothero
ISSN:1470-5931
Language Note: English
Unique Identifier: 615280824
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