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Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intentions link

Author: A Parasuraman; Valarie A Zeithaml; Leonard L Berry
Publisher: Cambridge, Mass. : Marketing Science Institute, 1994.
Series: Report (Marketing Science Institute), no. 94-114.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: A Parasuraman; Valarie A Zeithaml; Leonard L Berry
OCLC Number: 31442600
Notes: "Working paper."
"September 1994"--Cover.
Description: 54 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 94-114.
Responsibility: A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry.

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