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Multicultural marketing : selling to a diverse America

Author: Marlene L Rossman
Publisher: New York : AMACOM, ©1994.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Rossman, Marlene L.
Multicultural marketing.
New York : AMACOM, ©1994
(DLC) 93041996
(OCoLC)29359247
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marlene L Rossman
ISBN: 0585036160 9780585036168 9780814450710 0814450717 9780814479216 0814479219
OCLC Number: 44962569
Description: 1 online resource (xi, 178 pages)
Contents: America's changing face --
Segmenting a diverse market --
The importance of culture in marketing --
Marketing to Hispanics --
Marketing to Asian-Americans --
Marketing to African-Americans --
Diverse America: some other segments.
Responsibility: Marlene L. Rossman.

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