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Multimedia for decision makers : a business primer

Author: Jeff Burger
Publisher: Reading, Mass. : Addison-Wesley Pub., ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

For managers who require a clear introduction to multimedia in the workplace, this work explains in accessible terms the technology and production of multimedia and details its most effective uses in  Read more...

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Genre/Form: Interactive multimedia
Additional Physical Format: Online version:
Burger, Jeff.
Multimedia for decision makers.
Reading, Mass. : Addison-Wesley Pub., ©1995
(OCoLC)895116320
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jeff Burger
ISBN: 0201408368 9780201408362
OCLC Number: 31076479
Notes: Includes index.
Description: 166 pages : illustrations ; 24 cm
Contents: Defining multimedia --
Technology overview --
Choosing platforms and media --
Graphics tools --
Audio tools --
Video tools --
Media integration and delivery --
Investment decisions and preliminaries --
The production process --
Business presentations --
Major productions --
Training --
Reaching the consumer --
Information management --
Business communications.
Responsibility: Jeff Burger.

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