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Multinational corporate strategy : planning for world markets

Author: James C Leontiades
Publisher: Lexington, Mass. : Lexington Books, ©1985.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Leontiades, James C.
Multinational corporate strategy.
Lexington, Mass. : Lexington Books, ©1985
(OCoLC)610214517
Online version:
Leontiades, James C.
Multinational corporate strategy.
Lexington, Mass. : Lexington Books, ©1985
(OCoLC)610214526
Document Type: Book
All Authors / Contributors: James C Leontiades
ISBN: 0669073814 9780669073812 0669160385 9780669160383
OCLC Number: 11043843
Description: xxi, 228 pages : illustrations ; 24 cm
Contents: pt. 1. The multinational in a changing environment. The internationalization of business and business strategy --
Differing approaches to multinational strategy --
The practice of strategic planning in a multinational company : an evolutionary view --
pt. 2. Strategy at the regional/global level. International portfolio strategy --
Global and national competitive strategies --
Implementing strategic change --
Marketing strategy : the international headquarters role --
International marketing policies --
International plant location and logistics --
pt. 3. Strategy at the national level. National entry strategy appraisal --
National entry strategy decisions and options --
National new product introduction --
Anticipating and managing political risk --
pt. 4. Coordinating strategy across nation borders. Strategic planning systems and other coordinative mechanisms --
Changing the organizational structure.
Responsibility: James C. Leontiades.

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