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Multinational marketing management

Author: Warren J Keegan
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, ©1984.
Series: Prentice-Hall series in marketing.; Prentice-Hall international series in management.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Warren J Keegan
ISBN: 0136050492 9780136050490 0136051480 9780136051480
OCLC Number: 10208402
Description: xxii, 698 pages : illustrations ; 25 cm.
Series Title: Prentice-Hall series in marketing.; Prentice-Hall international series in management.
Responsibility: Warren J. Keegan.

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