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Multisensory Impact of Sport Events : A Comparative Effect Analysis Based on Soccer Games

Author: Thorsten Tham
Publisher: Wiesbaden Springer Gabler [2016] © 2016
Dissertation: Dissertation HHL Leipzig Graduate School of Management 2014.
Series: Schriftenreihe der HHL Leipzig Graduate School of Management
Edition/Format:   Thesis/dissertation : Thesis/dissertation : eBook   Computer File : EnglishView all editions and formats
Summary:

Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the  Read more...

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Genre/Form: Hochschulschrift
Material Type: Thesis/dissertation, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Thorsten Tham
ISBN: 9783658121051 365812105X 9783658121044 3658121041
OCLC Number: 968256400
Description: 1 Online-Ressource (XXVIII, 302 Seiten) : 44 Illustrationen (farbig)
Contents: Brand Management in Sports.- Consideration of Multisensuality in S-O-R Models.- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848.- Derivations of Potential Actions in the Context of Identity-Based Brand Management.
Series Title: Schriftenreihe der HHL Leipzig Graduate School of Management
Responsibility: Thorsten Tham ; foreword by Prof. Dr. Manfred Kirchgeorg.

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