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Museum store management

Author: Mary Miley Theobald
Publisher: Walnut Creek, CA : AltaMira Press, ©2000.
Series: American Association for State and Local History book series.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Mary Miley Theobald
OCLC Number: 43707107
Description: ix, 265 pages : illustrations ; 24 cm.
Contents: 1. A Museum Store: What Is It? --
2. Planning for a Store --
3. Related Merchandise --
4. The Educational Role of Related Merchandise --
5. Product Development on a Budget --
6. Retails --
7. The Numbers Game --
8. Visual Merchandising --
9. Other Ways to Sell Merchandise --
10. Protecting Your Museum and Its Store --
11. Planning for the Future --
App. A. Licensed Manufacturers --
App. B. Model Museum Licensing Agreement.
Series Title: American Association for State and Local History book series.
Responsibility: Mary Miley Theobald.

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Primary Entity

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