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Music business for dummies

Author: Loren Weisman
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] ©2015
Series: --For dummies.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Start your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and  Read more...
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Genre/Form: Electronic books
Handbooks and manuals
Handbooks, manuals, etc
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Loren Weisman
ISBN: 9781119049449 111904944X 9781119049463 1119049466
OCLC Number: 911492327
Notes: Includes index.
Description: 1 online resource.
Contents: Introduction 1 Part I: Getting Started in the Music Business 5 Chapter 1: Getting on the Path to Results 7 Chapter 2: A Change is Gonna Come: Changes in the Music Business 21 Chapter 3: Getting Your Music Business Job Options On 33 Chapter 4: Creating a Music Business Plan 49 Part II: Making Music and Creating Your Brand 75 Chapter 5: Writing, Rehearsing, Recording, and Performing 77 Chapter 6: Creating and Following a Production Plan 99 Chapter 7: Creating Your Brand 121 Chapter 8: Getting Noticed: Your Keywords, Bio, and Call to Action 147 Chapter 9: Securing Your Music and Brand 169 Part III: Marketing and Promoting For the Long Haul 191 Chapter 10: Building Your Website and Social Media Presence 193 Chapter 11: Planning for Content Marketing throughout the Year 217 Chapter 12: Combining Online and Physical Marketing 239 Chapter 13: Planning Music, Merchandise, and Event Drops 265 Part IV: Maintaining Your Successful Career 287 Chapter 14: Touring and Performing 289 Chapter 15: Securing Sponsorships and Endorsements 311 Chapter 16: Considering Additional Opportunities 335 Chapter 17: Tracking and Analyzing Your Progress 351 Chapter 18: Persevering, Problem ]Solving, and Retiring 367 Part V: Part of Tens 381 Chapter 19: Ten Habits of Successful Musicians 383 Chapter 20: Ten Tips on Presenting Yourself Professionally 389 Index 397
Series Title: --For dummies.
Responsibility: by Loren Weisman.

Abstract:

Start your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting  Read more...

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