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My new business : a busy woman's guide to start-up success

Author: Wendy Kerr, (Businesswoman)
Publisher: Harlow, England : Pearson, 2014.
Edition/Format:   Print book : EnglishView all editions and formats

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Document Type: Book
All Authors / Contributors: Wendy Kerr, (Businesswoman)
ISBN: 9781292016221 1292016221
OCLC Number: 883869477
Notes: Includes index.
Description: xiv, 233 pages ; 22 cm
Contents: INTRODUCTION PART 1: IS STARTING A BUSINESS RIGHT FOR ME?1. Do I really want this?2. Do I have a good idea?3. Do I have what it takes?4. What are my aspirations? PART 2: IS MY IDEA RIGHT FOR THE MARKET?5. Is there a market for it?6. Who are my competitors and how can I be different?7. Who are my customers and what do they think?8. What is the idea I want to move forward with? PART 3: HOW DO I PLAN FOR SUCCESS?9. How will I make it/do it?10. How will I sell it?11. What shall I charge for it?12. How do I market it? PART 4: HOW WILL THE BUSINESS OPERATE?13. How will I make the business run?14. How much profit will I make?15. What business know-how do I need?16. How will I fund it? PART 5: HOW DO I DO IT ALL?17. What does starting up on your own feel like?18. How do I sustain my commitment?19. How do I manage my life as well as a business? 20. Is it possible to juggle running a business with motherhood?
Responsibility: Wendy Kerr.


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"A fearless guide for any woman looking for practical advice on their entrepreneurial journey".Justine Roberts, Founder & CEO, Mumsnet & Gransnet"Crammed full of practical information and advice on Read more...

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