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The naked brain : how the emerging neurosociety is changing how we live, work, and love

Author: Richard M Restak
Publisher: New York : Harmony Books, ©2006.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
In a study of the science of the human brain, the author examines how the latest research and developments in the field of social neuroscience are being used to influence and transform nearly every facet of modern life.
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Genre/Form: Popular Works
Popular works
Ouvrages de vulgarisation
Additional Physical Format: Online version:
Restak, Richard M., 1942-
Naked brain.
New York : Harmony Books, ©2006
(OCoLC)607787955
Online version:
Restak, Richard M., 1942-
Naked brain.
New York : Harmony Books, ©2006
(OCoLC)631740378
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard M Restak
ISBN: 1400098084 9781400098088
OCLC Number: 65201286
Description: xi, 255 pages : illustrations ; 22 cm
Contents: Introduction : welcome to the neurosociety --
1. The emergence of the neurosociety --
Brain imaging : peering into Bertino's brain --
Everything you'll need to know about the brain --
The frontal lobes of Jonathan Meaden --
When less is more --
2. How the brain processes information --
The cognitive unconscious --
Above and below the conscious threshold --
Dreamy states --
The alien hand --
3. The emotional brain --
Instructed fear --
What it means to be emotional --
4. How our brain constructs our mental world --
Von Hemholtz's darkroom experiment --
"Thinking is for doing" --
Mirror neurons --
The romance of the circle and the little triangle --
Sally Ann, and the bank robber --
"You're fine, thanks. How am I?" --
The illusion-of-truth effect --
The nefarious power of negativity --
The prejudicial brain --
5. The empathic brain : blurring the boundaries between self and others --
The rubber hand illusion --
How the brain recognizes faces --
Morphing Marilyn Monroe --
How our brain resonates to the emotions of others : emotional contagion --
The empathy of infants --
The chameleon effect --
Edgar Allan Poe's experiment --
Compassion and the frontal lobes --
6. The power of the frontal lobes --
Thinking makes it so --
Attachment styles --
The brain's response to rejection : why it hurts to be in love --
7. How our brain determines our moral choices --
The sweet emotions of the soul --
Lie detection --
The runaway trolley --
8. Make my memory --
The road from brain research to neuromarketing --
The "kidnapping" of Jean Piaget --
Backward framing --
Environment-conditioned marketing --
Brand-name loyalists --
Emotion by design --
The good, the bad, and the ugly --
9. Neuroeconomics : what happens in the brain when we reason and negotiate (and why honesty really is the best policy) --
Playing the ultimatum game --
It's all about me --
The cynic, the trustee, and the banker --
Revenge is sweet --
10. The perils of the neurosociety --
The "office-obsessed" employee --
Identity by fMRI --
Neophrenology --
"A whole bunch of psychobabble" --
My brain made me vote for her --
Afterword --
Future directions --
Neuroethics : is this life worth living? --
Make me smarter --
The brain of an extrovert --
Questions and challenges --
Notes --
Index.
Responsibility: Richard Restak.
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Abstract:

In a study of the science of the human brain, the author examines how the latest research and developments in the field of social neuroscience are being used to influence and transform nearly every facet of modern life.

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