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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/61757953 Title: Naked conversations : how blogs are changing the way businesses talk with customers Author: Robert Scoble; Shel Israel Publisher: Hoboken, N.J. : John Wiley, ©2006. ISBN/ISSN: 047174719X 9780471747192 OCLC:61757953

  
  

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Naked conversations : how blogs are changing the way businesses talk with customers

Author:	Robert Scoble; Shel Israel
Publisher:	Hoboken, N.J. : John Wiley, ©2006.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description.  Read more...
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