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Naked conversations : how blogs are changing the way businesses talk with customers

Author: Robert Scoble; Shel Israel
Publisher: Hoboken, N.J. : John Wiley, ©2006.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive,  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert Scoble; Shel Israel
ISBN: 047174719X 9780471747192
OCLC Number: 61757953
Notes: Includes indexes.
Description: x, 251 p. ; 24 cm.
Contents: Souls of the Borg --
Everything never changes --
Word of mouth on steroids --
Direct access --
Little companies, long reach --
Consultants who get it --
Survival of the publicists --
Blogs and national cultures --
Thorns in the roses --
Doing it wrong --
Doing it right --
How not to get dooced --
Blogging in a crisis --
Emerging technology --
The conversational era.
Responsibility: Robert Scoble and Shel Israel.
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According to these experts, blogs offer businesses something that has long been lacking in their communication with customers--meaningful dialogue. Devoid of corporate-speak and empty promises,  Read more...

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"Scoble ... and ... Israel have put together a bible for business bloggers... This book should be in all public libraries and academic business collections." (Library Journal, January 15, 2006) Read more...

 
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