omitir hasta el contenido
Naked conversations : how blogs are changing the way businesses talk with customers Ver este material de antemano
CerrarVer este material de antemano
Chequeando…

Naked conversations : how blogs are changing the way businesses talk with customers

Autor: Robert Scoble; Shel Israel
Editorial: Hoboken, N.J. : John Wiley, ©2006.
Edición/Formato:   book_printbook : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive,  Leer más
Calificación:

(todavía no calificado) 0 con reseñas - Ser el primero.

Temas
Más materiales como éste

 

Encontrar un ejemplar en línea

Enlaces a este material

Encontrar un ejemplar en la biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que tienen este material…

Detalles

Tipo de material: Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Robert Scoble; Shel Israel
ISBN: 047174719X 9780471747192
Número OCLC: 61757953
Notas: Includes indexes.
Descripción: x, 251 pages ; 24 cm
Contenido: Souls of the Borg --
Everything never changes --
Word of mouth on steroids --
Direct access --
Little companies, long reach --
Consultants who get it --
Survival of the publicists --
Blogs and national cultures --
Thorns in the roses --
Doing it wrong --
Doing it right --
How not to get dooced --
Blogging in a crisis --
Emerging technology --
The conversational era.
Responsabilidad: Robert Scoble and Shel Israel.
Más información:

Resumen:

According to these experts, blogs offer businesses something that has long been lacking in their communication with customers--meaningful dialogue. Devoid of corporate-speak and empty promises,  Leer más

Reseñas

Reseñas editoriales

Resumen de la editorial

"Scoble ... and ... Israel have put together a bible for business bloggers... This book should be in all public libraries and academic business collections." (Library Journal, January 15, 2006) Leer más

 
Reseñas contribuidas por usuarios
Recuperando reseñas de GoodReads…
Recuperando reseñas de DOGObooks…

Etiquetas

Ser el primero.

Materiales similares

Temas relacionados:(12)

Listas de usuarios con este material (8)

Confirmar este pedido

Ya ha pedido este material. Escoja OK si desea procesar el pedido de todos modos.

Datos enlazados


Primary Entity

<http://www.worldcat.org/oclc/61757953> # Naked conversations : how blogs are changing the way businesses talk with customers
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "61757953" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/62562380#Place/hoboken_n_j> ; # Hoboken, N.J.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/62562380#Topic/blogs> ; # Blogs
    schema:about <http://experiment.worldcat.org/entity/work/data/62562380#Topic/blogues> ; # Blogues
    schema:about <http://id.loc.gov/authorities/subjects/sh2009127185> ; # Internet--Social aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/62562380#Topic/internet_aspect_social> ; # Internet--Aspect social
    schema:about <http://experiment.worldcat.org/entity/work/data/62562380#Topic/kundenbetreuung> ; # Kundenbetreuung
    schema:about <http://dewey.info/class/659.2/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/62562380#Topic/weblogs> ; # Weblogs
    schema:about <http://experiment.worldcat.org/entity/work/data/62562380#Topic/communication_dans_l_entreprise> ; # Communication dans l'entreprise
    schema:about <http://experiment.worldcat.org/entity/work/data/62562380#Topic/blogue_client_communication_entreprise> ; # blogue--client--communication--entreprise
    schema:about <http://dewey.info/class/006.7/e21/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/62562380#Topic/internet_social_aspects> ; # Internet--Social aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/62562380#Topic/web_log> ; # Web log
    schema:about <http://experiment.worldcat.org/entity/work/data/62562380#Topic/kommunikation> ; # Kommunikation
    schema:about <http://experiment.worldcat.org/entity/work/data/62562380#Topic/business_communication> ; # Business communication
    schema:about <http://experiment.worldcat.org/entity/work/data/62562380#Topic/blogue_marketing_relationnel> ; # blogue--marketing relationnel
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/50404622> ; # Shel Israel
    schema:copyrightYear "2006" ;
    schema:creator <http://viaf.org/viaf/28248670> ; # Robert Scoble
    schema:datePublished "2006" ;
    schema:description "Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description."@en ;
    schema:description "Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/62562380> ;
    schema:inLanguage "en" ;
    schema:name "Naked conversations : how blogs are changing the way businesses talk with customers"@en ;
    schema:productID "61757953" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/61757953#PublicationEvent/hoboken_n_j_john_wiley_2006> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/62562380#Agent/john_wiley> ; # John Wiley
    schema:url <http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1613500> ;
    schema:url <http://swbplus.bsz-bw.de/bsz254367496cov.htm> ;
    schema:url <http://catdir.loc.gov/catdir/toc/ecip061/2005027678.html> ;
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014922480&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:workExample <http://worldcat.org/isbn/9780471747192> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA588332> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/61757953> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/62562380#Place/hoboken_n_j> # Hoboken, N.J.
    a schema:Place ;
    schema:name "Hoboken, N.J." ;
    .

<http://experiment.worldcat.org/entity/work/data/62562380#Topic/blogue_client_communication_entreprise> # blogue--client--communication--entreprise
    a schema:Intangible ;
    schema:name "blogue--client--communication--entreprise"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/62562380#Topic/blogue_marketing_relationnel> # blogue--marketing relationnel
    a schema:Intangible ;
    schema:name "blogue--marketing relationnel"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/62562380#Topic/business_communication> # Business communication
    a schema:Intangible ;
    schema:name "Business communication"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/62562380#Topic/communication_dans_l_entreprise> # Communication dans l'entreprise
    a schema:Intangible ;
    schema:name "Communication dans l'entreprise"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/62562380#Topic/internet_aspect_social> # Internet--Aspect social
    a schema:Intangible ;
    schema:name "Internet--Aspect social"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/62562380#Topic/internet_social_aspects> # Internet--Social aspects
    a schema:Intangible ;
    schema:name "Internet--Social aspects"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009127185> # Internet--Social aspects
    a schema:Intangible ;
    schema:name "Internet--Social aspects"@en ;
    .

<http://viaf.org/viaf/28248670> # Robert Scoble
    a schema:Person ;
    schema:birthDate "1965" ;
    schema:familyName "Scoble" ;
    schema:givenName "Robert" ;
    schema:name "Robert Scoble" ;
    .

<http://viaf.org/viaf/50404622> # Shel Israel
    a schema:Person ;
    schema:birthDate "1944" ;
    schema:familyName "Israel" ;
    schema:givenName "Shel" ;
    schema:name "Shel Israel" ;
    .

<http://worldcat.org/isbn/9780471747192>
    a schema:ProductModel ;
    schema:isbn "047174719X" ;
    schema:isbn "9780471747192" ;
    .

<http://www.worldcat.org/title/-/oclc/61757953>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/61757953> ; # Naked conversations : how blogs are changing the way businesses talk with customers
    schema:dateModified "2015-02-26" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Cerrar ventana

Inicie una sesión con WorldCat 

¿No tienes una cuenta? Puede fácilmente crear una cuenta gratuita.