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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/52688202 Title: The naked corporation : how the age of transparency will revolutionize business Author: Don Tapscott; David Ticoll Publisher: New York : Free Press, ©2003. ISBN/ISSN: 0743246500 9780743246507 OCLC:52688202

  
  

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The naked corporation : how the age of transparency will revolutionize business

Author:	Don Tapscott; David Ticoll
Publisher:	New York : Free Press, ©2003.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity." "Drawing on such examples as Chiquita's total turnaround on matters of ethics, to Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust - as well as little-known examples: from pharmaceuticals, insurance, high technology, and financial services - Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it." "The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society. A new age is upon us, and you can either work with it and thrive, or fight it and die."--BOOK JACKET.  Read more...
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