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| 材料类型： | 互联网资源 |
|---|---|
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
Don Tapscott; David Ticoll |
| ISBN: | 0743246500 9780743246507 |
| OCLC号码： | 52688202 |
| 描述： | xv, 348 p. : ill. ; 24 cm. |
| 内容： | pt. 1. The transparency imperative -- The naked corporation -- Transparency versus opacity: the battle -- The open enterprise -- pt. 2. When stakeholders can see -- Whistleblowers and other employees -- Transparency among business partners -- Customers in a transparent world -- Communities -- The owners of the firm -- pt. 3. Being open -- Harnessing the power -- Breaching the crisis of leadership. |
| 责任： | Don Tapscott and David Ticoll. |
| 更多信息： |
摘要：
"In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity." "Drawing on such examples as Chiquita's total turnaround on matters of ethics, to Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust - as well as little-known examples: from pharmaceuticals, insurance, high technology, and financial services - Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it." "The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society. A new age is upon us, and you can either work with it and thrive, or fight it and die."--BOOK JACKET.
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